Free PDF One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering
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One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering
Free PDF One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering
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About the Author
Marty Sklar was a student at UCLA and editor of its Daily Bruin newspaper in 1955 when he was recruited to create an 1890s-themed newspaper, The Disneyland News, a month before the theme park opened. After graduating, he joined Disneyland full-time in 1956, where he held responsibility for most of the park's publicity and marketing materials. In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT. As vice president of creative development, executive vice president and then president of Imagineering for nine years, Sklar supervised the design and construction of Tokyo Disneyland, the Disney-MGM Studios, Disneyland Paris, Disney's Animal Kingdom, Disney California Adventure Park, Tokyo DisneySea, the Walt Disney Studios Park and most recently Hong Kong Disneyland.
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Product details
Hardcover: 288 pages
Publisher: Disney Editions; First Edition edition (September 1, 2015)
Language: English
ISBN-10: 1484737636
ISBN-13: 978-1484737637
Product Dimensions:
6 x 1 x 8.8 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
52 customer reviews
Amazon Best Sellers Rank:
#100,993 in Books (See Top 100 in Books)
Wonderful little book and a great companion to Sklar's earlier work, "Dream It, Do It".This book gives Sklar the chance to delve deep into his famous "Mickey's Ten Commandments" which he spent only a handful of pages discussing in the previous book. The first 90 pages (after the incredible introductions by Disney Legends Richard M. Sherman and Glen Keane) discuss the "Commandments" in detail - one chapter dedicated to each, using current and past attractions as examples.After the first 90 pages, there's about 130 pages full of chapters dedicated to specific points "Story", "Mentor", "Education", "Collaboration", "Be Curious", "Become The Best" et. al. - this is where an additional 48 of the current 75 Imagineers get there time to shine, a chance to pitch in, with each chapter made up of quotes, annecdotes and stories from individual team members - all curated by Sklar and his daughter, Leslie.A wonderful book for all those in love with Disney, Disney Parks, Imagineering and simply storytelling!
an interesting read and reflective of the true Disney culture Marty was involved in and responsible for ... always glad to read a book that reflects reality and does not look to be politically correct ... great read Marty ...
Even if you're not building theme park attractions, this set of guidelines is indispensable for other projects, as it applies generally to building winning user experiences. Great, quick read.
Great book. What's not to like about Disney and especially Marty Sklar. It is an easy read with great insight into the workings of Imagineering. If you love all things Disney it is a must read.
My son is fascinated with all things Disney and this book was perfect for him. He liked the section where they gave the awards for best and worst ideas.
Another great book from Marty! While I enjoyed his other book a bit better this one was still a great read if you are a Disney nut like myself.
It was not quite what I expected, but it was an interesting inside look at the qualities and capabilities of the Imagineering team. A lot of personal stories which helped put it all in perspective.
Once again Mr. Sklar hits ithis book out of the ball park! I thoroughly enjoyed reading about the Disney successes! Also the "goofs" we're so entertaining and educational. Learning the "why" behind the "goofs" was particularly educational.
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